It Takes Less than 15 Million USD to be on This List

The Gartner Magic Quadrant for Master Data Management Solutions is probably the most referenced vendor ranking service in the MDM space. You can see which vendors that are included in the quadrant – and their yearly revenue as estimated by Gartner – in the post MDM Vendor Revenues According to Gartner.

The entrance ticket for vendors in the quadrant is a yearly MDM related software (license and maintenance) revenue of minimum 15 Million USD.

This list (The Disruptive MDM/PIM List) does not require any minimum revenue for vendors to register their solution. Some of the already listed solutions are also included in the Gartner MDM Magic Quadrant and some are not (yet).

For organizations on the look for an MDM and/or PIM solution this means that there is a choice of considering both larger and established disruptive solutions and considering newer and specialized solutions for a longlist and a shortlist within a tool selection activity.

These are the solutions currently on the list:

Specialized or Gartnerish

Lear more about these solutions on the list.

MDM / PIM Market Reports

There are plenty of market reports about Master Data Management (MDM) and Product Information Management (PIM) solutions – some more trustworthy than others as examined in the post MDM Alternative Facts.

A common way of presenting the positioning of the solution vendors is doing it in a rectangle (called wave, quadrant, grid, landscape …) where being close to the top right is the best.

Here are five examples:

MDM PIM Market Reports

For larger picture click here.

Even the bigger and broadly recognized analyst firms disagree in some degree as told in the post Several Sources of Truth about MDM / PIM Solutions.

When adding more rectangles as for example the G2 Grid® for Master Data Management (MDM) you can get even more confused.

The results from the market reports are also dependent on what solutions that are included and willingness to contribute from vendors as discussed in the post Movements in the MDM Vendor Landscape 2019.

This list does not try to make a generic ranking of the vendors in a rectangle or any other shape. Relevant vendors can register and present their solution as they like. We can help making your longlist, shortlist and final selection. Either way, you can get in contact here.

Multidomain MDM and the Next Big MDM Thing

Mutidomain MDM has been a trend in the Master Data Mamagement world for some years as told in the post Golden Records in Multidomain MDM.

Gartner, the analyst, firm, says in the latest MDM Magic Quadrant that “Several patterns have emerged whereby “customer,” “party,” “product” or “thing” master data have become the highest priority for a large number of organizations. The MDM solution should be capable of supporting all domains that are “in scope” for an MDM program, through either client-driven or prepackaged data model styles.”

Gartner has also together with the included vendors estimated the number of multidomain licenses sold on the market as seen in the post Counting MDM Licenses.

On the Hype Cycle for Information Management Gartner sees Multidomain MDM as sliding into the through of disillusionment while the customer and product single domains are at the slope of enlightenment.

Multidomain MDM Hype

Multiple domains are in the Gartner world one of several vectors of MDM. Other vectors are industries, usage scenarios (operational vs analytical), organizational structures (central vs local) and implementation styles (registry, consolidation, coexistence and centralized).

Another MDM theme that is trailing multidomain is multienterprise MDM – aka business ecosystem wide MDM.

Forrester, the other analyst firm, puts it this way in their latest MDM Wave: “As first-generation MDM technologies become outdated and less effective, improved second generation and third-generation features will dictate which providers lead the pack. Vendors that can provide internet-of-things (IoT) capabilities, ecosystem capabilities, and data context position themselves to successfully deliver added business value to their customers.”

What do you think: Will multidomain MDM prevail? Either way, what will be the next big thing(s)?

Multienterprise MDM

One of the terms on the move on the Gartner Hype Cycle for Information Governance and Master Data Management is Multienterprise MDM.

Doing Master Data Management (MDM) enterprise wide is hard enough. The ability to control master data across your organization is essential to enable digitalization initiatives and ensure the competitiveness of your organization in the future.

But it does not stop there. Increasingly every organization will be an integrated part of a business ecosystem where collaboration with business partners will be a part of digitalization and thus we will have a need for working on the same foundation around master data.

The different master data domains will have different roles to play in such endeavors. Party master will be shared in some degree but there are both competitive factors, data protection and privacy factors to be observed as well.

MDM Ecosystem

Product master data – or product information if you like – is an obvious master data domain where you can gain business benefits from extending master data management to be ecosystem wide. This includes:

  • Working with the same product classifications or being able to continuously map between different classifications used by trading partners
  • Utilizing the same attribute definitions (metadata around products) or being able to continuously map between different attribute taxonomies in use by trading partners
  • Sharing data on product relationships (available accessories, relevant spare parts, updated succession for products, cross-sell information and up-sell opportunities)
  • Having access to latest versions of digital assets (text, audio, video) associated with products

The concept of ecosystem wide Multi-Domain MDM is explored further in this article about Master Data Share.

MDM Fact or Fiction: Who Knows?

Over at the IRM connects blog Aaron Zornes wrote about MDM & Data Governance Market 2018-19: Facts vs. Beliefs.

It is always fun to be entertained by analysts bashing each other and Aaron Zornes makes no exception in his blog post when pointing out that it took Gartner 12 years to realize that there are not two MDM markets anymore (Customer MDM / CDI vs Product MDM /PIM) but only one.

Also, the recent vitalized notion of Application Data Management (ADM) by Gartner gets a few words about who is lagging and who is leading in market analysis.

Else the two entertaining trends the coming years will according to Aaron Zornes be Graph databases and machine learning.

MDM ADMSo, a lot of questions for buyers and vendors are piling up:

  • Should your solution be multi-domain MDM or will there still be room for specialized CDI (Customer Data Integration) and PIM (Product Information Management) solutions?
  • Does ADM (Application Data Management) solutions, meaning building your master data capabilities inside ERP, CRM and so make sense?
  • Will graph databases really brake through in MDM soon?
  • Can ML (Machine Learning) help delivering business benefits in MDM – and when will that happen?

As the analysts disagree between each other, you can have your say here on the list by commenting on this blog post, under the registered solutions or as a not yet listed vendor registering your disruptive solution.