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Informatica Overview

Cloud first. Data always. 

As the Enterprise Cloud Data Management leader, Informatica empowers businesses to realize the transformative power of data. We have pioneered a new category of software, the Informatica Intelligent Data Management Cloud™ (IDMC). The award-winning IDMC, powered by AI, is a cloud-first, cloud-native, end-to-end data management platform that connects, manages, and unifies data across any multi-cloud, hybrid system, empowering enterprises to modernize and advance their data strategies. 

Organizations seeking to use their data to drive digital transformation need to address the complexity and fragmentation of their business entities, including data about customers, employees, products, suppliers, assets, financial processes, reference codes, and more.  Informatica Master Data Management helps you create a connected 360 view of the business that enables you to: 

Improve Customer Experience: By helping marketing use customer, product, and channel data to understand preferences and deliver personalized offers, allowing sales to optimize resources and conversations, and allowing personalized support and services across an organization.

Enhance Product Experience: By helping commerce, digital experience and merchandizing teams automate scaling and complex product information management for engaging and seamless product experience across touchpoints

Optimize Supplier Experience: By helping procurement and supplier relationship teams to centrally manage your supplier information for a sustainable, transparent, and trusted supplier experience and a more resilient supply chain

Ensure Financial Health: By helping financial planning and analysis teams use customer, product, channel, supplier, and location data to optimize costs, prioritize investments, and ensure liquidity and profitability.

Informatica MDM and 360 solutions deliver the full range of data management capabilities that seamlessly work together, so you can:

  • Discover and catalog where master data exists throughout your enterprise
  • Connect and integrate master data from both cloud and on-premises systems
  • Understand data flows and lineage between applications in business processes
  • Model master data entities and hierarchies
  • Enforce data quality rules
  • Match and consolidate master data records
  • Validate, standardize, and enrich master data records
  • Assign and enforce governance policies
  • Syndicate and orchestrate exchange of master data
  • And enable compliant self-service access

The Most Modern Cloud Experience

The Informatica Intelligent Data Management Cloud provides our customers with a significant advantage when implementing a comprehensive solution for master data management. Informatica’s MDM solution uses a cloud-native microservices architecture, user-centric design principles, and AI-powered automation.

Some of the benefits of Informatica’s SaaS MDM solutions include:

An easy to manage solution that speeds deployment and reduces cost of ownership. Integrated data management capabilities enable simplified implementation and administration. Informatica MDM and 360 Solutions are inclusive of data and process integration, API management, data quality, data modeling, hierarchy and graph relationship management, workflow and task management, and security in a single solution with configurable and pre-configured domain and industry content. 

A comprehensive solution that delivers higher return on investment and lower total cost of ownership.  Informatica MDM and 360 solutions enable a broad range of use cases such as customer experience, digital commerce, supply chain optimization, and finance transformation through the scalability of multiple domains. It links the relationships between domains such customer to product and product to supplier, as well as connecting master data and other types of data like transactions and interactions, resulting in long term business value.  

A modern cloud experience that increases solution adoption, productivity, and agility. Intuitive user interfaces, guided workflows, and machine learning recommendations simplify the discovery, curation, and consumption of master data for analytical and operational use.  

Your Trusted Cloud Partner

Our customers in more than 100 countries and 84 of the Fortune 100 rely on Informatica to drive their data-led digital transformation. Whether you’re investing in next-gen analytics, delivering perfectly timed customer experiences, or ensuring governance and privacy, you can always know your data is accurate, your insights are actionable, and your possibilities are limitless.  Learn more at

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