If you read The Latest Gartner MDM Magic Quadrant there is not so many clues about that the MDM market will undergo drastic changes.

Therefore, it is refreshing that Gartner analyst Malcolm Hawker has written a blog post called The Evolution of MDM. In here Malcolm Hawker examines the “evolutionary forces that are having disruptive impacts on the markets for MDM software and several adjacent markets”.

This include:

• The growing use of graph and AI/ML
• The increasing use of graph in big data environments for entity resolution
• The idea that a gold master record could be created at ‘run time’
• The explosive growth of MDM deployments in the cloud

A blog post about the future and a magic quadrant that primarily observes what happened a year or more ago at existing deployments at large organizations is, as Malcolm Hawker also indicates, of course two different things.

For organizations on the look for a platform covering MDM and/or the adjacent markets (CDP, PIM, PDS and more) the relevant vision, roadmap and approach at the vendors is crucial.

Use this list to get and overview of who has the innovative direction that fits your organization.