MDM Terms In and Out of The Gartner 2020 Hype Cycle

The latest Gartner Hype Cycle for Data and Analytics Governance and Master Data Management includes some of the MDM trends that have been touched here on the blog.

If we look at the post peak side, there are these five MDM terms in motion:

  • Single domain MDM represented by the two most common domains being MDM of Product Data and MDM of Customer Data. Doing Customer MDM and Product MDM is according to Gartner still going up the slope of enslightment towards the plateau of productivity.
  • Multidomain MDM solutions as examined here on this blog in the post What is Multidomain MDM?.According to Gartner there are still desillusions to be made for these solutions.
  • Cloud MDM as for example pondered in a guest blog post on this blog. The post is called Cloud multi-domain MDM as the foundation for Digital Transformation. There is still a long downhill journey for cloud MDM in the eyes of the Gartner folks.
  • Data Hub Strategy which my also be coined Extended MDM as a data hub covers more data than master data as reported in the post Master Data, Product Information, Reference Data and Other Data. This trend is trailing cloud MDM on the Gartner Hype Cycle.
  • Interenterprise MDM, which before was coined Multienterprise MDM by Gartner and I like to coin Ecosystem Wide MDM. An example of a kind of solution with this theme will be PDS as explained in the post What is Product Data Syndication (PDS)? This trend has, estimated by Gartner, just passed the peak and have more than 5 years before reaching the plateau of productivity.

It is also worth noticing that Gartner has dropped the term Multivector MDM from the hype cycle. This term never penetrated the market lingo.

Another term that is related to- or opposed to– MDM and that is almost only used by Gartner is Application Data Management (ADM). That term is still in there making the under most radars progress near the final uphill climb.

Learn more about how solution providers cover these terms on The Resource List.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s