What is PxM?

Product experience Management (PxM or PXM) is a trending term in the Master Data Management (MDM) and Product Information Management (PIM) world.

As reported in the post Product Something Management the acronym PxM is one of several three letter acronyms starting with P and ending with M in play in this space.

Some of the topics handled in a PxM solution that can be seen as a development of traditional PIM solution are:

  • Analysis of product content including encompassing other data domains
  • Emphasis on product content that is search engine optimized (SEO)
  • Context aware presentation of product content
  • Personalization of product content
  • Exploiting Machine Learning (ML) and Artificial Intelligence (AI) in the above-mentioned scenarios

Solution vendors on the market are positioning themselves in relation to PxM as some vendors are going in the direction of being a PxM vendor while other vendors embrace the span from MDM over PIM to PxM. This urges solution buyers on the market to focus on implementing PxM from a best of breed vendor in this realm or to look for one-stop-shopping.

You can meet both kind of solution vendors on this list.

PxM wordle

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