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Trusted data that delivers a 360 view of customers wherever and whenever it’s needed

Sweeping digital strategies have transformed marketing and, along with other initiatives, are helping businesses improve customer experience. Customers now actively select companies based on how well the company anticipates their wants and needs, delivers personalized and relevant communications tailored to their interests, and creates frictionless omnichannel experiences.

Informatica Customer 360 Insights

It is now, therefore, imperative for business users and data scientists to intelligently act on tailored customer insights that are built for speed and agility. Delivered through state-of-the- art technology which includes master data management, artificial intelligence, machine learning, and graph data stores, Informatica® Customer 360 Insights simplifies the process of turning all data into meaningful action.

Customer 360 Insights connects fragmented customer data from any source—social media, web chats, call center logs, ecommerce applications, contracts, and analytical data stores—and synthesizes it into a consolidated 360 customer view that is enriched with deep intelligence to produce actionable insights that are consumable in real time. Powered by graph technology, Customer 360 Insights also discovers and manages complex relationships between individuals, households, products, and services.

These insights fuel business initiatives with much-sought-after context to improve personalized marketing campaigns, omnichannel experience, and compliance, while also enriching the advanced analytics that businesses use to understand churn risk or identify friction points along the customer journey.

Capability Highlights

• Connect data of any type and manage billions of records across all data sources
• Automatically resolve customer data linkages and create relationships using advanced machine learning algorithms
• Infer additional customer attributes from unstructured data using Natural Language Processing
• Visualize relationships, households and complex B2B hierarchies using a graph data store
• Present multiple perspectives of the customer based on unique users and use case context

Architecture

Customer 360 Insights is built on a big data technology stack that includes Apache Hadoop, Spark, graph, columnar, and in-memory data stores. The microservices architecture easily scales for deployment and redeployment of functionality without compromising the integrity of the data and application. Combined with the SaaS deployment model, it simplifies and accelerates implementation. And the solution supports tools like R and Python, to provide greater flexibility for your data scientists.

Use Cases

Customer 360 Insights addresses analytical, marketing, and operational initiatives and extends investments in existing MDM, CRM, and data warehouse solutions. Customer 360 Insights also addresses emerging business use cases to support marketing transformation, such as

• Micro-segmentation and targeting
• Personalized marketing
• Customer survey and feedback analytics
• Customer journey optimization
• Next best action

Informatica Customer 360 Insights adds AI and machine learning to a trusted customer view, enabling businesses to be more customer-centric and deliver the next best experience. Customer 360 Insights helps organizations across insurance, banking, retail, hospitality and more to personalize interactions, offer faster service, increase cross-sell revenue, comply with customer information initiatives such as GDPR, and reduce overall IT system costs.

Learn more here.

Benefits of Informatica MDM

Informatica offers a modular, comprehensive MDM solution designed for flexibility. As a true end-to-end solution, it includes data quality, data integration, business process management, and data security capabilities that enable you to:

• Acquire data quickly no matter its source (on-premises, in the cloud, or from third parties)
• Gain visibility into data, relationship patterns, and variations-and make any required corrections
• Easily enrich master data records with data from external providers
• Create a trusted view and securely deliver data for both analytical and operational use cases
• Deploy MDM on-premises and in the cloud with confidence

About Informatica

Digital transformation changes expectations: better service, faster delivery, with less cost. Businesses must transform to stay relevant and data holds the answers.

As the world’s leader in Enterprise Cloud Data Management, we’re prepared to help you intelligently lead—in any sector, category or niche. Informatica provides you with the foresight to become more agile, realize new growth opportunities or create new inventions.

With 100% focus on everything data, we offer the versatility needed to succeed. We invite you to explore all that Informatica has to offer—and unleash the power of data to drive your next intelligent disruption.

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