Over at the IRM connects blog Aaron Zornes wrote about MDM & Data Governance Market 2018-19: Facts vs. Beliefs.

It is always fun to be entertained by analysts bashing each other and Aaron Zornes makes no exception in his blog post when pointing out that it took Gartner 12 years to realize that there are not two MDM markets anymore (Customer MDM / CDI vs Product MDM /PIM) but only one.

Also, the recent vitalized notion of Application Data Management (ADM) by Gartner gets a few words about who is lagging and who is leading in market analysis.

Else the two entertaining trends the coming years will according to Aaron Zornes be Graph databases and machine learning.

So, a lot of questions for buyers and vendors are piling up:

• Should your solution be multi-domain MDM or will there still be room for specialized CDI (Customer Data Integration) and PIM (Product Information Management) solutions?
• Does ADM (Application Data Management) solutions, meaning building your master data capabilities inside ERP, CRM and so make sense?
• Will graph databases really brake through in MDM soon?
• Can ML (Machine Learning) help delivering business benefits in MDM – and when will that happen?

As the analysts disagree between each other, you can have your say here on the list by commenting on this blog post, under the registered solutions or as a not yet listed vendor registering your disruptive solution.