Agility Multichannel

agility_logoAgility® empowers marketers to acquire, enrich and deliver accurate and timely product content through every touchpoint, channel and region along with the analytical support required to maximize effectiveness in the market. Retailers, global brands, manufacturers and distributors alike look to Agility® to provide a 360-degree view of their products to optimize merchandizing effectiveness and revenue opportunities.

This is not an easy feat given the siloed nature of data across most organizations. According to Ventana Research, “More than 1/4 of organizations have MORE THAN 11 SOURCES OF PRODUCT DATA that they must integrate and manage efficiently…yet only 1 in 10 companies say they can synchronize data from all sources.” Agility addresses this problem by creating a single trusted source of rich product data and integrating departmental knowledge into a valuable enterprise-wide asset. It breaks down data siloes to enable true product information management in the form of:

  • Easy-to-find, easy-to-use, trusted content, images and assets
  • Consistency across all touchpoints
  • The detail and continuity buyers demand
  • Razor-thin lead times for product launches
  • Support for new channels, partners and markets
  • The ability to easily engage suppliers in data onboarding

Retailers, global brands, manufacturers and distributors, from Fortune 500 companies to SMBs, rely on Agility to break down data siloes, optimize product information value, facilitate company growth and increase competitiveness. Avon, Uline, Dunelm, Allied Electronics, O’Neill, Assa Abloy, and TUI are just of few of the many companies who have made Agility a cornerstone of their marketing ecosystem.

The introduction of PIM and DAM into the marketing ecosystem and connecting it to the larger IT infrastructure doesn’t need to be overwhelming. Agility enables companies to start with smaller product data initiatives and continue to grow over time. If desired, customers can start by implementing a single, specific use case, akin to a PCM solution, but can then grow exponentially, to a major enterprise PIM solution. This approach provides less risk, quicker buy–in and ongoing ROI. To help our customers ensure that they continue to get the most business value out of their investment in Agility, every year, we hold complementary conferences in both Europe and the United States, providing users and partners the chance to connect, receive updates on our product strategy and attend workshops and training sessions.

Our commitment to our customers’ success has been noted by the analysts as well. For an unprecedented four years in a row (2014-2017), The Information Difference named Agility #1 in customer satisfaction among more than 40 PIM and MDM vendors. Ventana Research named Agility a Leadership Award winner in 2013, 2014 and 2016 for enabling our customer’s technology innovation and digital and operational transformations. We don’t fall short on the technical front, either: The Group of Analysts named Agility #1 for technology in 2016 and Forrester continues to name Agility a Strong Performer on the Forrester Wave™, which asserts that Agility is best for “marketing-led organizations in need of a business-user-empowering PIM offering that they can integrate across the enterprise’s data ecosystem.”

Agility is firmly rooted in marketing, growing out of a communications company that launched a database publishing system in 1990, in response to catalogers’ demands for a better way to manage product information. That simple premise evolved as go-to-market strategies changed and, in 2001, Agility was launched to satisfy the growing demand for product master data management and B2B and B2C companies’ ever-changing needs to aggregate, optimize and syndicate their product data to all channels and touchpoints. In 2017, Agility became a privately-owned subsidiary of Magnitude Software, Inc., with more than 450 employees and offices in the United States, the United Kingdom, Canada, Sweden, the Netherlands and India, focused on PIM, MDM and connectivity.

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